I find almost all cable company websites to be ridiculous and annoying. They use all sorts of terms to market them its absolute bull. There are few amongst these bunch who just sell a cable saying its built well, has very good components and thats why we sell it. Most of them have to say "I hear angels singing" or "Improved seperation and soundstage" or "Better dynamics" or something along those lines. Its a good laugh if you can find the humor in it, but it can get very annoying when someone buys something and writes a long explanation using similar terms.
I am a cable believer however (albeit only in the analog section, not digital cables), because I have heard the difference between two. But my view has always been, get a good quality cable compared to run off the mill crap and there is a difference, beyond that, I honestly couldnt tell.
I understand when people say "I am hearing things I've never heard before" because it has happened time and again for me when I upgrade certain components. But unfortunately that has been used so many times by so many people its gotten very cliched.