This is why the market for expensive IEMs is limited. I'll buy it only after auditioning, but auditioning facilities add to the overhead and price and can't compete with online retailers. The resulting fewer purchases means higher cost per unit and reduced economies of scale resulting in continued high prices. Something's gotta give. Either they reduce the price of the item and cut into their profits, or invest in 'promotion' and advertorials to induce people to buy unheard.
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