It's because of the wow factor. Remember I said that? I have them in my HT. They have very strong bass response, as you well noted, and their tweeters are bright and sparkly. This is exactly what you want on a HT. For hi - fi listening, they do kinda suck. They have a suck-out in the midrange (the most important part of the audio spectrum, and their bass is slow and tubby. My main speakers, when listened side by side with my Definitive Technology bipolars, are in a wholly different league, sound wise, for music. I still think there's some kind of sound processing going on in either the HTC or the LG. Sound differences between both sources whould be there, but they also should be minimal, and hard to discern. After all, both units have basically flat frequency responses into high impedance loads. It's not as if one of them has a ton of extra bass when connected to an amp.