So I went ahead and purchased the H40 and a couple of things looked different to some of the other pictures:
Firstly, they much more blue the other pictures, although that could be the lighting, secondly the cable looks different but it's still labeled as an S8 so I have no reason to believe it's actually different. But, on to the important part, the sound. Oh my! These sound incredible, I know this thread is full of popular opinion on the H40 but I honestly cannot believe they still seem to come under the radar outside of this thread. They're so musical, with an incredible low end that suits my love of EDM perfectly; they're so addictive! They solve any problems I had with the Starfields and excel in every other department. Everything is better, apart from the shells attracting more fingerprints and the packaging looking like I knocked it up myself as a craft experiement. In summary, the sound quality feels like they're worth 5x - 10x the price of the Starfields to me.
The H40 is akin to pouring musical honey into your ears.