Hopefully this time monster will be really competitive, for such a big name company its such a shame that their expensive ($200 - $300) products can't even keep up with the sound quality of a $35 HD330 from superlux or the build and sound quality of a $50 Pro80 from Takstar. Maybe if they priced their products just a bit lower like $80 - $150 range they would be a little bit considerable.
Hopefully this is not just a wish, I'd love to see monster put up a fight and change their ugly image to budget audiophiles like me, maybe they could follow the path of urbanears and skull candy (I must admit they're pretty decent now for the price) Cheers!