Turns out that over the following months, I began wondering about what the guy had verbally sold me. Then some eight years ago I joined Head-fi & began reading the Sound Science forum out of curiosity. Over time what I began to learn and understand is that so many of what is sold in the audio hobby at high prices is not needed at all & won’t improve the sound quality. I’m not technically savvy and still don’t understand sound measurements and graphs & a lot of the inner technical audio science. That’s ok, I was like that with math in school also & I accept these personal shortcomings. But I did learn and have stopped spending money needlessly
Yeah it sux that so much money is spent on all cables. I know friends that have spent literally thousands on headphone cable alone(!).
Many learn the hard way, but at least also learn what they prefer.
There are many more (visual) attributes of a wire or cable that will give you a preference over any possible sound attribute.
TBH if you don't have a capable reference headphones of elite status to be used as a monitor, I don't see how you could detect differences.
I do have my own method and do have my own preferences, and I believe the bottom line is, no matter what said here, you must make your own decisions and go thru your experiences to decide what you want.
I am thinking that most consumers will NOT want a cable that has the word "basic" in it.
Many would rather buy a used brand they are familiar with.
I realize this has very little to do with sound, but instead the physical appearance of quality.
That's why copper doesn't have the attraction that silver does.
You can find some sweet silver cables/ interconnects for lower prices on eBay.
Even Chinese knock-off silver cable
look great these days.
If you decide that wire doesn't matter, then you might want to show that by buying a "basic" cable, but I'm shure most consumers would want to appease thier "placibo" urges instead, and get a visually perceived "better" cable over a "basic" cable.
Looks sells.
Placibo may be a dirty bad word, but since it's an actual influencing factor, might as well attend to that nagging influence ( in the mind), and make it to go away with a preference choice.
I would venture to say that if that Amazon cable said "Amazon Choice", or "Amazon Audiophile", it would "sound" even better! Lol.
It certainly looks solid regardless. Too bad the sales team struck out on the name, because in reality it is a minority the target base that prefer that "name".
Apologies if it seems like I side tracked, just pointing out the consumer & market bias.