I think there's still enough of a crowd out there that just wants a seamless connection to their phone without the wires and couldn't be bothered with the other features. Some days, I'm certainly like that. If that's the sort of market share Noble wants to go after, I say more power to them, especially if it means they can start using more of their own parts in the process.Yeah, sounds a bit like an excuse. You can get some really nice reference grade IEMs or headphones at that price. Seems like everyone is hopping on the hybrid TWS bandwagon now.
I don't think I'd buy a TWS over $300 unless it had at least excellent ANC and features other than great sound quality. It'd have to be a company that I really trust or good reputation to spend that kind of dough.
The problem I foresee is that the much louder majority of customers out there are going to want all the stuff added on that requires a ton of licensure fees (LDAC included) and those tend to drown out your profit margin in a hurry.