Heya,
Really, any popular headphone is hard to argue against. It's just natural culture. People, even who have never even heard a pair, will praise them, recommend them, and suggest them nearly religiously to poor saps who don't have experience. And the internet just makes it all even more possible and rampant.
For example, the M50 (for music?) & AD700 (for gaming?).
Anyhow, figure this thread won't get far (I mean, OP's name? True story? Doubt it...). So while folk start bashing Beats, who've never even heard them (their variants, one doesn't count), might as well throw the M50 and AD700 in that pile too. Overhyped. Not great. All of them. But the internet will prevail. They are still going to be popular and highly recommended by the majority.
Very best,