RebeccaSugar
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I saw that example that you guys put up, how you are all looking for a slogan like Nike's "Just Do it" and I gotta say, we have to think of something above those lines, something simple and true to the meaning of FiiO, something less than 4 words, something simple and inspiring! Let's get down to it, shall we?
The first thing that "Just Do It" usually means, is that it refers to a verb, or an action, of doing something, in Nike's context, it refers to sports and running, doing those certain things is basically "Just Doing It", FiiO needs something in that regard.
Now...I'm going to bring up Apple and how they have their "Think Different" Slogan, which means, that they separate themselves from PC's and have their own unique brand and software, which usually means that they're thinking differently than the typical computer company and begins to innovate, just like FiiO!
As for FiiO, I really think that "Unbeatable" would be the best slogan, due to the grand amount of double meanings it has, along with its honest simplicity.
FiiO is a huge favorite in the DAC/DAP community, and a lot of people prefer this company rather than others due to the glorious customer support and great sound the players, along with the FiiO amps have, that's where the "beat" part comes in.
"Unbeatable" means that you guys can't be beat by another company, and that you'll never stoop as low as a cash-grab like "Dr. Dre Beats", since, you are Un-Beatable, that would mean precisely that, while at the same time, it would also mean that you can't be bested; be beat, by a competitor, you march to your own rhythm, to once again, your own...beat, while ALSO meaning that your players have great sound as we stated earlier, and lastly but (obviously) having various small music-related puns out of one simple world, it's sort of complex but it all ultimately makes sense, it's almost subjective and each individual can craft their own personal meaning out of one simple word! Isn't it grand?~
The first thing that "Just Do It" usually means, is that it refers to a verb, or an action, of doing something, in Nike's context, it refers to sports and running, doing those certain things is basically "Just Doing It", FiiO needs something in that regard.
Now...I'm going to bring up Apple and how they have their "Think Different" Slogan, which means, that they separate themselves from PC's and have their own unique brand and software, which usually means that they're thinking differently than the typical computer company and begins to innovate, just like FiiO!
As for FiiO, I really think that "Unbeatable" would be the best slogan, due to the grand amount of double meanings it has, along with its honest simplicity.
FiiO is a huge favorite in the DAC/DAP community, and a lot of people prefer this company rather than others due to the glorious customer support and great sound the players, along with the FiiO amps have, that's where the "beat" part comes in.
"Unbeatable" means that you guys can't be beat by another company, and that you'll never stoop as low as a cash-grab like "Dr. Dre Beats", since, you are Un-Beatable, that would mean precisely that, while at the same time, it would also mean that you can't be bested; be beat, by a competitor, you march to your own rhythm, to once again, your own...beat, while ALSO meaning that your players have great sound as we stated earlier, and lastly but (obviously) having various small music-related puns out of one simple world, it's sort of complex but it all ultimately makes sense, it's almost subjective and each individual can craft their own personal meaning out of one simple word! Isn't it grand?~
Credit: Jordangrimmer, all rights reserved, I do not own artwork or the FiiO Logo and/or Trademark.
Take a look at this image, this is what I expect from FiiO: Unbeatable, now, put the first letters together, "F-UN." It's also subliminal! Put the F in FiiO and UN together and you have FUN!
That's precisely what FiiO is also about!
Fiio is Simply: Unbeatable.
