As a marketing director (which is my real job, sound engineer is a part time job-hobby), Sennheisser's marketing team was brilliant. Why? because they didn't say nothing about the product, only frequency response, and there is a nice thread on head-fi (the place where all that niche market for ultra expensive headphones is), with 62 pages of pure speculations...that's a massive win in my book.
They are playing with that, you guys don't know if the price will be 50K or 5K, because there isn't an official price announcement yet. It's a statement product, so is the best that they can do, but they make more money with cheap IEMs and the Momentum line in one month than selling all that new Orpheus (300 units for example) in one year.
There is a nice thread (battle of flagships) where the guy that reviews all the headphones places the Orpheus the #1 headphone in the world, above the Stax SR-009, which he ranked as #2. This is the new Orpheus, 24 years later, c'mon guys, this thing will wipe the floor with any other headphone on the market.