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Originally Posted by Jack Mono /img/forum/go_quote.gif
For the original question, if Apple stole the portable market from Sony. Well, I think that Apple more like created the portable market than stole it. I always had a portable gear since the 80s, but as I remember it was always a very small group of people who cared to run around with cassette filled pockets. The iPod came around the right time and Apple had a great marketing to bring portable music to the masses and convinced them that they need such a thing. The two decades before that it was hobby of a few. You needed to record your cassettes, MDs and that was technical enough to keep most people away. Having the iTunes store and giving people the option to buy a song for a buck was the great idea right after they killed Napster. They don't care how it sounds (what do they sell, 128 kbps? that's the proof alone!) the iPod is good enough for most.
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Spot on, you hit the nail on the head!
Okay I apologise for re-igniting this thread, I had been using the search function and forgot I wasn't reading the current threads - I only realised my error after submitting my reply - But it I have to admit I'm now finding it interesting
I had been a long term user of Sony Mini Disc devices. In my mind Sony simply missed the boat by a couple of years, assuming it's long-term customer base for portable audio would be happy to stick with Mini Disc players; and would continue to do so.
MP3 swiftly won universal acceptance whilst Sony continued to mess about with ATRAC & mini Disc players; which I'm sure didn't really help.
But as you say Steve Job's pulled the iPod out of his arse and the rest is history - Right place, right time & above all
superb marketing, suddenly it become
'cool' to own and MP3 player as long as it was a white iPod.
Your right the average iPod user doesn't give a **** about audio quality, which is why they walk around with stock white buds.
Apple superbly marketed the iPod and iPhone range, they continue to do so, and for that reason alone it'll continue to sell in large volumes.
Sony's marketing department need to take a leave out of Apples book & a good kick up the arse at the same time - LOL
P.S. Had the lovely Sony MZ-RH1 been more aggressively priced at the time of it's launch I'd have purchased one, I still drool everytime I see a picture of one!