I'm in the same boat as many of you, I don't really like the beats look or design myself. I much prefer the current, classic, design.
Of course though, I'm willing to bet that >90% of skullcandy or beats purchasers don't frequent this forum (probably out of fear of ridicule, but who knows?).
Does Denon have a good go to market strategy with these phones? I'd say that remains to be seen, as we haven't seen any campaigns roll out just yet.
If they stick to their old guns, ie pass samples around to the influencers for review, for sure these won't sell as well as the current portfolio.
However, entertain me this thought: What if Denon implements a new strategy?
Suppose they sign on a few select celebrity sponsors (not necessarily media celebrities) to engage potential buyers at zmot/fmot (zero/first moment of truth).
suppose they also begin signing deals with big box retailers (best buy, target, other places where people could audition the cans).
now you've got new customers that have never heard of denon, looking/listening to them in store. they go home, google "denon headphones" and see all the praise we've lauded on them for their sound quality. and BOOM. they have now new customers buying in.
But what about us? let's suppose the new cans (with the same drivers and acoustic engineering) sound just as good. Head fi is likely go around saying, they sound good, but I hate the look. BUt guess what? they still sound good! and the new kids like the look. everyone is happy (well except head fiers)
and the last point about kids not spending such large amount of money on cans? this is too easy to answer:
how many of you know high school and college kids who have beats? last I checked, they don't earn lots of money, and real beats ain't cheap.