JWahl
1000+ Head-Fier
Yes, It's just that Chord happen to win multiple awards from different audio professional reviewing companies year after year vs. Schiit barely having won 1 award in the past 10 years or so. So you know it's a Head-fi hype.
In all fairness, a lot of people don't put too much weight in professional review awards. Also, Schiit doesn't send gear to professional reviewers as often.
Both make good products in their respective categories. Chord has a dominance in transportable Dacs at the moment, resulting in inflated prices (except Mojo) due to lack of competition. Schiit products tend to offer excellent value with the absence of distributer/dealer markups.
For me at least, the main allure of the Chord products is the sound quality in a small footprint. Some times I just like to sit on the couch with my laptop and listen straight out of the Mojo, even though it sounds better out of my amp.
The Hugo 2 would be tempting for the same reason if it were more affordable. For now I either wait to see a 2qute successor and use my amp, or sell my amp and Mojo toward a Hugo 2, if the price comes down a bit. I was really bummed when it went up higher after the launch.