Quite the contrary, I love EQ. It's great for squeezing the most out of your purchases, vs just continuously flushing money down the toilet always looking for the "perfect" sound.
Now, I agree that I'd rather have gear that sounds the way I want without having to resort to EQ as a band-aid. But what would you rather have - an IEM you love (fit, build quality, micro details, separation, etc) and can tweak it a few dB and use the crap out of it and enjoy, or one that just sits in a drawer gathering dust because you don't want to EQ it a few dB?
I find one of the best uses for EQ is tweaking treble. Rolled off treble is so common with a lot of gear, and yet so easy to fix with EQ. Or bump midrange a few dB to help with your favorite headphones for movie watching. A bump of a couple of dBs is usually all that's needed.
And it's so easy with something like Rockbox, which allows you to make changes to a custom EQ profile, and then save that profile to the name of your headphone.
It's also handy when modding gear - you can A/B modded vs stock gear, and if you are unsure of the frequency changes your mods did you can use EQ on the stock gear to find out exactly what frequency was affected and about how much.
I'm 100% supporter in the power of EQ.
And yes, I know that cutting EQ is better than boosting EQ, as well as all of the other anti-EQ arguments. I say forget the naysayers - to each his own. Try it for yourself, and you may like it or hate it. What do you have to lose?