I thought that like Apple who had resellers and sold as well on their own it was merely a company choice.
For example in my region, italian-french border i can assure you that the name "Cayin" is known as a misinterpretation of a Porsche Cayenne and certainly not as an audio company... and i don't live out in the sticks, i'm 10 miles from Montecarlo, and 20 from Nice.
So for those spots (i could say entire region as i think the first and only italian reseller i spotted on internet was 700 km south in ...Rome, and it doesn't even have a lot to offer) that don't have any "local face for customers" a Cayin presence on the main selling platforms on internet wouldn't be such an act of war...
i only know one shop that could take it badly from where i am (and i'm not even sure he would notice Cayin presence on Amazon-Ebay or take it as a "disloyal" move when it comes to satisfy costumers from the other side of the country).
Furthermore, I bought the N3 on Amazon and it didn't came from a local/regional reseller, so how come the Roman local face for costumers doesn't take it badly when i buy a 150€ device on Amazon.it but he couldn't bear a 19€ cable on the same site???
But i get some of your point.