Thanks! I thought I was crazy because I couldn't find it in the data sheets, but it turns out it's only in the article that I didn't read.
It does look like the target I mentioned, only that they only used 10 bands to equalize and thus not doing well in between the bands. They did add some sub-bass but they probably would have done better by using a better target. They had a good idea but did not think it through, in my opinion. Weird that a company with so much experience uses such an odd choice for an equalizer.
The DSP inside the Cipher cable adds the effect of outer ear and brings the over all response close to what a pair of tonally neutral speakers sound in a well treated room. Tyll has already published how this looks like through his measurements. The Cipher uses IIR filters and our proprietary algorithms to precisely model the effect of outer ear. Of course it would be silly to implement such a target using 10 band EQ. We realize that there may not be 'one-size-fits-all' when it comes to EQ. that is the reason why we provide the 10 band EQ to allow users to personalize what they hear. Any change you make using the 10 band EQ is applied in addition (i.e., in series) to the default tuning and is not a replacement. The 10 band EQ profile Tyll posted is his personalized EQ that rides on top of the default tuning.
We choose the 10 Band EQ as many are familiar with the interface and it is far less intimidating than a full fledged parametric EQ. It gets the job done if you want to do minor tweaks.
I hope I have cleared your doubt. If you have any further questions please feel free to let me know.
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