"wow, looks so cool." "Oh my god, those are beautiful." We currently live in a world where looks (read superficiality) are more important than quality. It affects most of what people do and where depth of thought, depth of morals is no longer a factor. It is a world where people are not prepared to question the status quo. What our media deliver, we believe. At least on a forum like this we can criticise and challenge but we are in the minority. I see this as an analogy for what is happening today and the best example I can give is the way that Al Gore's "An inconvenient Truth" was accepted with virtually no challenge and is now driving so many of the world's economies. All I can say is keep promoting for quality over looks.