I feel that's an issue as well. There's two broad and general views to music enjoyment in my honest opinion (which can be broken down further, but let's not get into too much granularity). They are as follows:
1) Audiophile/recording purpose/critical listening - You want the detail, you want the resolving power, you WANT to analyze the music to every last detail. You are gaining enjoyment from analyzing every component of the music or to be honest, sound. (This I have a personal problem with, audiophile style listening sometimes take the music out of the music and breaks it down very scientifically, is this TRULY what a artist or producer really meant for us to hear? I really doubt it).
2) Fun listening - This would be listening to the music for the music. Much like going to a concert. Is what you hear at a rock concert the best acoustics ever? Not really (this is coming from a rock, punk, and indie perspective, never been to any other live concerts other than maybe a few hip hop shows here and there). What do we get from a live show? Energy and atmosphere. Do people go to a Green Day concert and analyze every bit of the sound they are hearing? No, if one was to do that, they would miss the majority of the show. Listening to music with fun and musical enjoyment in mind, in it's purest sense, we would really be missing a lot of details that we would have otherwise picked up via critical listening.
The consensus, which I truly agree with, is that "fun" listening is suitable for both the general masses as well as us Head-Fiers. What is the big problem with "fun" listening then? The majority of the products out there for the mass market is honestly GARBAGE. Now the reason I really enjoy the Beats and am interested in picking up a set is because they serve their purpose and may possibly be one of the only mass market cans that sound good. This is a step in the right direction, a big step actually since these sound phenomenal for THEIR CLASS OF HEADPHONES. This is really a big big step and their success will help others realize that they are not limited to the horrible Bose headphones or stock buds.
Here's the big issue that has been way too prolonged, the general public truly believes Bose has the best sound quality because of all those ads that states that Bose is about sound quality. They don't live up to their claim. The Beats doesn't boldly boast that claim, but instead they are pretty honest with telling the public that these beat out Bose NC headphones and that the Beats sound great with good thumping bass and quality that is more towards the audiophile equipment. Are they claiming that these are for critical listening? No. They do their job well but they are just a tad bit expensive at $350.