VEXING INDUSTRY
The industry is vexing right now and I have a lot to say, I just don't want to say it here and I don't like to bash the competition. I'd rather be a classy competitor and speak about our virtues while giving credit where credit is due. I wish I could review all headphones, but I know people would think it is biased. But I do tell DJs, if you don't DJ with a LP/LP2, use a Pioneer HDJ-2000 (but not the case).
I personally know many of the competitors employees AND most of their factories in-depth. Also, some of our employees and our competition through the years have churned (esp with three of us), so it is intriguing to me to see what happens. In fact, because of this industry turnover, I change our biz plan HOURLY and I also give newer employees, especially contractors, misdirected info (past hour) on purpose as pure research and to test them for NDA breaches - although I do phrase it to never lie. We've been so burned in IP breaches, I am forced to do this. True innovation is critical for all successful brands long-term.
JUKE POLICY
In case competitors read these threads, I will occasionally have to juke on the forums, but I'll keep track and maybe we can turn it into a game and I'll come clean when the products launch... This way I can disclose some more real stuff, test new ideas (misdirects) and throw in some hidden gems. For the record, I haven't done any misdirects externally yet.
I thank Apple and Beats for helping us to create this new category of lifestyle headphones. While V-MODA may have kick-started this trend with the first colored-cable headphone, aptly named REMIX M-CLASS (originally for METAL), we wouldn't be here today without them. Well, actually, REVOLVER was conceptualized nearly 8 years ago so maybe extra $ would have gotten us here faster, but we would have fd it all up on QC and ergos without a LOT of R&D investment and TIME. I have many more theories on time and products I'll share later....