Hmm what does Audio Technica bring to the table.
Excellent customer service. Sent me replacement wings for free within 5 minutes of my phone call.
Incredible solid build. AD900 still looks new. Friends co-workers who have seen it can't believe mine are almost 3 years old now. It looks that awesome still, and can say I transported them a lot, dropped them repeatedly (not on purpose). No scratches, no paint chips, no damage at all except ear pad wear which is impossible to prevent.
Style. AT Headphones look awesome. I still think the L3000 and AD2000 rank as two of my favorite headphones in terms of appearance.
Sound: So far my AD900 sounds awesome. Each time I want to upgrade, and I think, I don't need it, AD900 rock so much still.