Some spare time on my hands so listening to tunes and thinking about the target markets for the upcoming Trinity IEMs and Trinity’s future.
Phantom Target Markets
The Master 4 is for guys like me who want an exceptional IEM for the money even where the quality of our audio source likely doesn’t warrant it. I suspect the Deltas, Atlas and Sabres also meet that criteria but the Master 4s seem like an affordable enough upgrade and so they are aspirational.
The Master 6 on the other hand is for people with high-end equipment. These are people who only listen to lossless music on zero distortion amped-up DAPs and want to hear precisely what the sound engineer intended when he/she was recording.
But who will be the target audience for the Hunter? Well my guess is that Bob will be making them for those people who scorn lossless files and who aren’t really interested in what the sound engineer intended because that’s just not good enough. They are (still) searching for source equipment made of rare materials mined from asteroids making it capable of extracting (past and present) brain waves from the ether and reproducing the EXACT sounds the artist heard from God when they first imagined the music. 1,000 units a year is probably about the right number for this target group…
The Future
So what does the future hold for Trinity? Well, Bob will soon have a full line-up of exceptional IEMs (and possibly some cans) and will be able turn his focus toward a full-on marketing effort.
He already knows a little about marketing and his You Tube videos explaining various aspects of Trinity are fantastic. They are brief but very informative and oddly, for now at least they are not even linked to the Trinity website.
Once the product line is complete and proper promotion kicks in, the rest of the world will begin to discover what head-fi’ers already know about the exceptional value for money Trinity products deliver.
Trinity could become yuuuge, Trumping other brands and making Bob so wealthy that sometime down the road Trinity could sponsor an F1 team. That would allow Bob to travel the world to attend races and offer up “tuning” suggestions.
It could happen. OTOH I might be the victim of an overly active imagination…