Does this tarnish my view of Toyota's image? Not particularly. Every major car brand has issues that come up and every time a new brand makes it to the top, their issues become most prominent in the public's view. Toyota will bounce back from it, and if and when another brand succeeds them as number 1, we will see something very similar go down when they have a major issue.
Personnally, we had been considering buying two Toyota Highlanders a year back, but after looking around, opted for a Grand Cherokee and a Wrangler, keeping in line with a family backing for Jeep vehicles. They too are not without their problems (over time, they seem to develop small leaks that never quite disappear), but in the last 8 years, we've owned 4 Jeeps (99 Grand Cherokee, 01 Cherokee Sport, 09 Grand Cherokee, 09 Wrangler Unlimited), and not one has let us down yet.