inseconds99
500+ Head-Fier
I hardly think they're after your average free Spotify users or casual listeners, and the whole business with the celebrities is probably to attract more money from investors.
FWIW I tried streaming Tidal to my iPad and Nexus 5, and both sounded very bland. On my headphone rig at PC however it sounds kickass, and the difference compared to Spotify, Youtube, etc. is clear. The desktop app is awful though, and I wish they worked on that.
Apparently they are as I just subscribed yesterday and I cannot find the desktop app on their website at all. I found an FAQ that says they pulled the app and they are working on fixing it. Unless I am missing something the only thing available to new subscribers it the web interface using Google Chrome. I actually like the layout of the iPhone app though I already noticed some issues with trying to stream Swedish house mafia, it said the record label doesn't allow streaming of this album. Never saw that in my time with spotify.