So the issue is that tube rolling can refer to both, because of the inexactitude of the phrase. It can mean trying different brands and vintages of one tube type to "season to taste" - perfectly OK,. Or, it can mean shoving any tube that will physically fit or using adapters to go even further afield and judging the results based on two criteria - first, the amp doesn't blow up, and second, do you like the sound. Here's the thing, and I'm sure both you and purk know this. Different tube types have significant differences in operating parameters, and competent designers design for specific tubes based on those parameters. Shoving different tube types willy nilly into a competent design will generally screw up the sound - whether you like the results or not, the result is unlikely to be a properly working circuit, unless the designer specifically took this into account and is willing to say so. Even then, they will generally limit the selection of tube types.