I think it really depends on what you value and personal preference. Also, as for price, IFI does have a more well-known brand and longer history (with a loyal following) so that should be factored in. Qudelix, on the other hand, is a new company started by the person who is known to many as just the guy who designed the ES100 and left Radsone.
They are also very different devices when it comes to features. If you don't need PEQ, find the app too intimidating or value the volume knob or more "premium" look the most, the IFI GoBlu is probably the one for you. I like the simple physical design of the 5K and don't worry about a case for it or abusing it and it still looks and works perfectly well (I bought mine at launch).
Sound wise, I find the Qudelix 5K to be very neutral and transparent but I have seen others describe it as "bright" (which I disagree with but maybe my opinion or perception of what sounds neutral is just different). I also imagine some people like the XBass or other "X" features of IFI devices, especially if they are used to the IFI sound and don't want to mess with PEQ.
Whether it is comparing Qudelix 5K vs IFI GoBlu or any other device, I would take those reviews with a grain of salt since we are human and have our own priorities, preferences and, yes, biases. What matters is what is important to you and what will allow you to enjoy your music.
@kadinh I am very happy with the Qudelix 5K.