Well, the FX-700s were what, about $300? And then there were the $1000 or so DX1000. Someone correct me if I'm wrong, but I believe those started off the interest in JVC coming to head-fi and were well received, and then subsequently they came out with more value priced models. To much of the world they might be Just Very Crappy (ha)... but inside Japan they could be considered to be a brand that produces quality stuff... is there anyone from Japan who can comment? The rest of us have to import the good stuff. That's a similar situation with Audio-Technica, before coming to head-fi I was only aware of them producing budget mics and recording equipment. I guess now they sell their higher end headphones worldwide, but that certainly wasn't the case 7-8 years ago, where you had only AudioCubes/PriceJapan/Bluetin to get them from. I remember what a revelation is was at a time that they had this rich history of fairly exotic wooden headphones that extended back into the 90s. I picked up some used L3000s in late '05 for $1500 and I remember thinking to myself... holy crap, I just spent well over a grand for something from Audio-Technica. Head-fi had totally warped my mind.
It's also not too far-fetched considering that VSonic's GR08 will be priced about the same and quite a few people are eagerly awaiting their release, including myself. This adds another entry to the list of new IEMs in the $400-500 range, also including the 4.ai and UE900. Hopefully a few head-fiers will pick up one and we can have some shootouts between the bunch
JVC and UE probably have the advantage as far as engineering resources and R&D budgets are concerned.
Have to say that the idea of a multi-driver dynamic is pretty insane. Not sure how well that will fly, but I'm curious to find out...