Here is another version of SR5:
https://m.tb.cn/h.UHokmAf?tk=61Q4dkyfjjO
Looks like just a shell swap.
It seems whoever is making them also used other brand name like Cklvx. They even share all the advertisement images, etc.
Xenns/Mangird is a higher level shop that creates unique products I'm pretty sure.
It’s the factory staff managing the brand, from the factory directly to customer. Basically same idea with Truthear, so you get bare minimum offering for the price.
I also felt their business administration / brand marketing / promo skills are not to the level of bigger brands, as those bigger ones hire experienced staff or vendors for those post-production business processes.
I’m personally fine with those lack of professionalism at this stage.
It ultimately comes to the point that do you want to pay extra cost for overhead to those nicer looking marketing promo info?
I’d choose pay less and just get high-end finished goods with no flowery words and no need in marketing professionals.
They can hire executive level marketing staff like Empire Ears does, with “6 digits pay “ marketing directors payroll ending up rolled into the final products price of their line ups with 4digits asking $$$$.
At least at current stage, As they grow and become major powerhouse, maybe there will be a time to extend their hands and legs to fit a larger clothing, but that’s not now which I’m feeling.
Technically speaking, their business strategy is still at stage of cost-initiative on a focused segment, and this Sound Rhyme brand is doing well practicing their core strength.
It’s just a guy’s view toward a new brand, I’m not running Sound Rhyme, just one of their fans.