No I get you point perfectly. Except the electronic market -not just audio- has shown time and again that pricing strategy is nowhere as simple as "just undercut your most expensive comeptitor and offer similar or better performance". It simply doesn't work that way because consumers are not perfectly rational (especially audio where it is probably one of the least rational). No one is ever in any position to "off" the other cheap brands because some crazy business man is always willing to go below you, Samsung tried to do that and now makers such as Xaomi and One Plus ate Samsung's lunch from the bottom out of nowhere. In the audio world did Fiio ever offed anyone? No. FOTM and high performing Onkyo DPX1 dap didn't off the competition either, seriously just study the history.