I think we are in for a super expensive Sony flagship Walkman. Even if it sounds better than the pha-3, there's no way that they can justify that price tag. Why do they want to be another AK, when they can put an end in that greedy firm by offering a better sounding product for half the price. Seriously, this will be bad for their image. I am on board with the price of their headphones and desktop amp however if their performance justify it.