Deviltooth
1000+ Head-Fier
- Joined
- Mar 1, 2012
- Posts
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I know this may seem a little strange to the moral individual (whomever you are) but companies are interested in making a profit. The larger the company the less 'consumer is a human being' focused they become. At the end of the day it's all about numbers. If innovation is required for higher numbers there is innovation. If it's marketing (i.e. Beats/Bose) then that's where the money goes.
If you are interested in an experience where you are not treated like a number you need to interact with a smaller company run by passionate people who take pride in their creations. Fortunately the audio world is rife with such people.
Shure needs to price their flagship high for a few reasons. One they want you to perceive that they are a premium audio company. Two (like with luxury cars) there is a much higher margin for top end products, they want to make more money.
I think we're living in a great time for portable audio. There has been an explosion of options for people in each and every price range both low and high. Better still the quality in general has improved across the board.
Some companies profit, others fold, in the end it's the consumer who's winning. Yay us.
If you are interested in an experience where you are not treated like a number you need to interact with a smaller company run by passionate people who take pride in their creations. Fortunately the audio world is rife with such people.
Shure needs to price their flagship high for a few reasons. One they want you to perceive that they are a premium audio company. Two (like with luxury cars) there is a much higher margin for top end products, they want to make more money.
I think we're living in a great time for portable audio. There has been an explosion of options for people in each and every price range both low and high. Better still the quality in general has improved across the board.
Some companies profit, others fold, in the end it's the consumer who's winning. Yay us.