It is a little known fact that one of Sennheiser's achievements with the HD800 was to source the neodymium for the magnet from a specific rare earth mineral ore in China which includes a mix of several other elements undergoing radioactive decay. The radiactive nuclei of these elements emit electrons through beta decay at such a rate that, in Senn's magnet implementation of the magnet structure, there's a greater magnetic flux density. Now don't worry, the magnet's far enough from human tissue that there's only a negligible risk of mitochondrial DNA damage and the half-life is in the centuries, so performance should remain relatively constant throughout the HD800's lifetime use. Creatology foam and colorware's matte paint are commonly used mods to absorb some of this radiation, which is composed of both electrons and photons, hence "less bright". Sorry for the pun