ScottFree
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From the Bifcake dictionary :
Statement product - a product whose price far exceeds its value (a.k.a. Bling). The supposed value of said products are usually expressed in meaningless terms such as "pride of ownership", "flagship", and the like in order to help separate the person from his money. As expressed in terms of Schiit - statement products contain a dangerously high amounts of Bullschiit with a very low The Schiit to Bullschiit ratio.
I don't agree with that definition, at all.
My understanding of a "statement product" would be a product that redefines what is possible. Its arrival implicitly puts all the products that have preceded it (in its niche) into second-class status or worse, and makes or reinforces the manufacturer's status as industry-leading. Overt messaging may seek to emphasize either or both of those points.
The product may be pricey within its category, but conversely the new frontier being established could be performance-for-price, aka value.
I'd use Yggy and the Sennheiser HE-90 as obvious examples. (And could easily make an argument for several other Schiit products, on the value side.)
Bling isn't necessarily a factor, but can be for no-costs-barred products that are out of range for the 99.9%.
For Schiit, I'd say the ultimate statement product regardless of price is the Magni/Modi combo, regardless of model. Still to this day it redefines what is possible when it comes to value
LOL! Probably a bunch of us that are old enough to be.
Then I probably haven't met many audiophiles.
I've always preferred the term audio enthusiast myself since it better represents who I am as a audio lover and avoids the hubbub that naturally orbits around the term audiophile.