Thanks for all the input on the possibility of an Asgard 3!
I think that the thoughts here directly reflect my indecision--is it best to keep going on a "classic" line or move things forward? There are benefits to both. One thing that won't happen, though, is both. As in, we won't be bringing out more products that will stack on top of the current line. We already have too many. I could easily make a case for eliminating Valhalla 2* and doing a new Asgard 3, but I can't make a case for having Valhalla 2 and Asgard 2 and a new modular product that is an easier step-up from Magni/Modi than Jotunheim or Lyr 3.
But, don't panic. The reality is that we'll probably be sitting back and watching the sales of Asgard 2 and Valhalla 2 over the course of the year, and see how they do. If they do fine, then cool, if they don't, then we'll have to see where we go. If the availability of Valhalla 2 tubes becomes problematic, or if the price goes too high, that may also have an effect on our decision.
*Case: we're best at hybrids, not tube amps, plus the tubes are getting more expensive for Valhalla 2. How happy would you be with a Valhalla 2 at $399? $449? Those price points may have to be considered in the future.