GearMe
Headphoneus Supremus
- Joined
- Feb 17, 2013
- Posts
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Welllll...you know what 'they' say, 'Perception is reality'
Welllll...you know what 'they' say, 'Perception is a sad excuse for reality'
83% of all statistics are made up on the spot.
83% of all statistics are made up on the spot.
Hmmm. I thought it was higher than that.
JC
2017, Chapter 10:
Failures and Flyers
On to the Flyers
Well, sorry to disappoint you, but there wasn’t a whole lot of market research, focus groups, or grand strategic alignment going on. A lot of what we do is by gut feel. And Jil and Sol felt right. I’ll get into more of the reasons for that below, but consider:
- Jil fit into a standard-sized chassis. It used many, many common parts, including our standard USB interface. Making a thousand Jils to see how they go isn’t a big deal. If they go, they go. If they don’t, we get another cake, as with Loki.
- Sol was a huge departure, but we kept coming back to it. And it was really, really different—a chance to shake things up. And after the initial investment for two expensive casting tools, it really wasn’t all that costly or complex. If Sol falls flat, yep, we’re out the investment in the tooling, but we’ve absorbed bigger jolts without a hitch.
Mine ain't goin' anywhere either, an amazing DSD DAC for the money.Speaking of Loki, I'm listening to mine right now as my (now USB-dead) Gungnir waits in the queue for a USB Gen 5/Multibit upgrade. Loki is still an incredibly good-sounding DAC, now even more so when used with Roon and a Sonore microRendu and Ultracap LPS-1 power supply. Too bad it didn't work out as a sales success to remain in production from a business perspective, but godd*m, it's still an amazing-sounding DAC. I'm glad I still have mine...