Defiant00
1000+ Head-Fier
- Joined
- Feb 26, 2011
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Congrats on 5 years!
- Start looking at having a presence at smaller, regional meets. Beyond CanJam, there are plenty of meets. We need to make sure our newest and hottest stuff is there, so you can have a listen to it. How we’ll do this is currently open to discussion, but I’m sure we can be more present than we’ve been.
I hope this means you'll consider a presence at the Capital Audio Fest out in the Washington D.C. area - http://www.capitalaudiofest.com. They added a headphone meet to the show last year (for impressions, click here). If you need someone to lug your Schiit to the meet, I'd be happy to oblige!
It's the same weekend as CanJam London, so I'm wondering how the turnout is going to be for Headphones...
For headphone-related projects, I think that the small local and regional meets are the best platforms to get your gear out there. Throw a dart at Head-Fi and you'll probably hit a post with some variation of "Does X pair well with Y?" At a local meet, users could bring their own headphones and find out first hand if they work well with the [REDACTED].
The cozy nature should limit some of the needs. You wouldn't need to bring headphones (especially if you coordinated with headphone brands bringing their own), you wouldn't need the big PR stuff, and if you forget some stuff, you'll probably get plenty of help from attendees.
This could work really well for Schiit because you only sell directly, and for an event focused more on listening (less on selling products) that means getting to hear various units without having to exploit utilize the return policy.
First of all, thanks to everyone who commented on last week’s chapter.
- Do some of our own shows. Those new products? They’re probably going to be too late for CanJam NorCal, and too early for RMAF (which we’ll have some other new stuff at). So, why not do something ourselves around mid-August? Details TBD, of course, but that’s what we’re thinking about.
- Start looking at having a presence at smaller, regional meets. Beyond CanJam, there are plenty of meets. We need to make sure our newest and hottest stuff is there, so you can have a listen to it. How we’ll do this is currently open to discussion, but I’m sure we can be more present than we’ve been.
So, what about some new show ideas? I’m blue-skying here, feel free to add.
- A show where everyone gets the same amount of space. In the headphone world, call it just one table. What would you do with that, if you couldn’t bring your 30-foot backwall and light show? Who would look most impressive then?
- Better, a show where everyone is allowed to bring only a single system. Regardless of how big or small they are. It’s easy for us to look impressive and big with 8 separate systems from $79 to $3998, but what if we had to bring just a single system? What would we bring? And why? What would everyone else bring? Would it make sense to go all-out, or impress with budget-constrained products?
- Or how about a show with “no system over $1,000?” How would that go? What would we find if the top-end is lopped off of the show, and we all have to bring budget gear?
- Or maybe better, a show segregated by budget? This would definitely help prevent heart failure when people start asking about prices.
- Meets that challenge you. You know, I’ve been thinking a lot about the whole objective/subjective dichotomy we have in audio lately, and I think it may be time to create a new kind of test. Not ABX with unfamiliar music, but something much more interesting—letting people choose their own music and switch between two different signal chains when they wanted (both level-matched and with distortion lower than audibility, you know, typical “good test results.” The goal would be to see if (a) a consistent majority preferred one signal chain over another, and (b) to see how many people could consistently tell the difference. Yes, I know, this kind of test will never satisfy the ABX folks, but I think it might get us a little closer to the truth about whether or not there are some people who consistently hear audible differences in systems that should sound the same. I suspect the answer is neither 100% subjective nor 100% objective, but a continuum…some people can hear the difference, some can’t, some care, some don’t…and all of that is fine. Of course, this is a big undertaking, but…hmmm…I need to think about this some more, I kinda just write stuff as it comes to me.
No...no...no...that's the pay-per-view event where Schiit take their worst customers into the octagon.It could be called "Schiit Hits the Fans" :tongue_smile:
- We thought we’d be introducing some new stuff. But it was late. Ah, well. Look to mid-August (but not at a show.)
- So, why not do something ourselves around mid-August? Details TBD, of course, but that’s what we’re thinking about.