The Amphora is horribly expensive to make, I don't think they're ripping anyone off for sure. And now that I know a little more about its circuit I think I can trust it, although the next $1400 that comes my way is probably going to HD800s. I can't help but feel that with that gorilla headphone out there, that my M3 + Havana is bottlenecked now by headphones (although a Beta22 wouldn't hurt). There's no way it's quick to put one together by hand, dealing with wood enclosures and all that hand wiring is serious business.
I don't think they charge too much for cables, if you do some DIY and do it right it's very very time consuming even with experience it gets even slower as you really want to make no mistakes. If you think what a professional like a plumber or electrician charges per hour, and add it to the cost of parts, the prices aren't bad at all. If you know how to do it yourself, do it yourself. Otherwise, pay up. The SXC wire really does sound damn good and I high five Ken for commissioning it, you'd think SPC is going to be bright but it's actually the best wire for K702s that I know of. I know their stuff is made in a similar way to other people's DIY'd stuff on head-fi, but again - these premade cables are a service that is second nature to some and foreign to others - just like some people can repair their own furnace with a few minutes work while other people don't even know what a furnace does. And it seems that ALO is the company that sort of originated the whole big bling naked wire with braiding and big bling connectors look that everyone copies, unless I"m mistaken and someone was doing that sort of thing before then, as well as the whole get crazy with your iPod cables thing...I wouldn't say they don't innovate.
Skylab, I admire your openmindedness with amps and keeping objective with it (in that you review exactly what you hear) while being subjective (personal preference for certain amps even if it doesn't "make sense" to some people). A lot of people, myself included, hold Audio-GD as the gold standard for value, design and performance (even though all I've done is drool over their DACs) because when you look inside it, it has more parts than a space shuttle. Kingwa likes to filter the hell out of everything with like 10 resistors per square inch. I don't own their stuff but just looking at it makes you believe it can perform...seeing their stuff can make you distrust stuff with simpler designs. It really does hurt my ability to be open minded. Still, I learned my lesson by assuming the Havana would be 4 times better than my puny Moodlab, whereas it really is an incremental upgrade and my hearing and other gear is probably not good enough to appreciate it as much as some people can. I think I can hear cables better than different DACs which is sad.