Well the Ora headphone does boast audiophile sound quality. While I can't compare it to another BT headphone (because I don't own any), I can compare its claims to match what we consider audiophile standards by comparing it to the HD600. Not to mention, Ora has said that in wired mode, it completely bypasses all the BT electronics so it can be just like any other closed-back headphone. Audiophile quality is audiophile quality, doesn't matter if it's wired or wireless. Besides, if you really wanted to know what the difference was, like truly, you'd have to take the GQ shell and put in a regular dynamic driver of the same size with the same sound signature tuning and only then would you be able to know what the difference is because only then are you truly isolating a variable.
All that said, the bottom line for me is "does it sound good?" and I don't need a market competitor to compare to in order to answer that question. Some would say it makes it more useful in this case. If I said it was better than some other BT headphone on the market, then there's the implied caveat of "oh great, but that's just another BT headphone it's as good as/better than" (regardless of if that other BT headphone sounds good), whereas if it can manage some amount of parity to a venerable and designed for studio pros/audiophiles headphone like the HD600 (closed vs open-back design accounted for), then it really fulfills the claim of producing audiophile-grade sound. Your market competitor comparison would be very useful to make impressions regarding its BT audio capability, but frankly, the way this headphone is designed, it doesn't matter if the comparison is to a wired or wireless headphone because the Ora is designed to be both. And with no other headphone yet having a high graphene content driver, arguably any headphone regardless of wired or wireless capability in this price range is its competitor.