Really, Shenzhen is a physical startup MACHINE. They have a history of taking products to production rather quickly and are the “ghost writer” to many products westerners know and love.
IMHO, since this is quite the conventional design(compared to OSSIC, Bragi, Taction or NURA), the main thing is scaling the process for GrapheneQ, which is a “drop in driver replacement.” I guess those of us who backed the product have to hope and trust that ORA is true to their word that they can build their drivers and send them to Shenzhen.
I’m generally not a kickstarter guy. I usually call it “scamstarter.” What impressed me was the science behind the product. The researchers. I’m thoroughly impressed with their resumes and the IP the product is based on. It’s kind of my instinct to seek out top research stuff. I’ve been recruiting the world’s best researchers and product engineers to extremely elite organizations for quite a while. That’s what I do for a living. Also, I’m very deep in Silicon Valley. I’m not bragging and have not intentions of “proving” anything in a headphone forum. My point is:
I backed it because though I am a skeptic, they “smelled” right from every angle. I’ve never backed a Kickstarter prior to this and don’t really plan to again. Most of them are garbage run by Charlestons. Some are successful, most are not.
Kickstarter is a fundraising tool and should be treated as such. A successful ROI/exit is a product. A failure is a failure. It’s certainly not a place to “buy products.” I invested in the ORA team and GrapheneQ technology, albeit without equity at stake.
I’d absolutely purchase ORA shares on startengine because they have massive potential to license the tech and make manufacturing-cost-free revenue that scales instantly.
OSSIC is like Bose ANC: it’s a DSP algorithm + the right hardware which took Bose over 10 years to take from inception to release and has now been copied by everyone without violating their patents. Bose never Lisenced it but maybe they could have. Perhaps that’s what OSSIC should do.
Either way, comparing this to that is like comparing any random startup to another, regardless of funding platform. You have to use you heard to evaluate the people, IP, feasibility etc.
Imagine people saying they were skeptical of joining/backing companies funded by particular sources like Greylock or maybe more aptly, Y-Combinator. Now both of those are non-sequitors because they vet the living daylights out of their investments but most of the time, they fail to see a payoff.
Anytime you back a Kickstarter, you have to assume that the chances are, it will fail. Especially if the people behind it are “hopefuls” to make it rather than having built winning habits already.
Ultimately, ORA has not delivered a product yet. I believe they will, which is why I felt it was low risk for me. But whenever you invest, you must do your own due diligence and a funding platform is a data point which should not be used in a vacuum.
If ORA is successful, they could drive a revolution in anything with a speaker. Which can’t be said for any other Kickstarter mentioned above.
/rant over