Zhanming057
500+ Head-Fier
The price at Sony Ginza is EX TAX, with tax it goes to 930k. Price at e-earphone is 830k INC TAX. Please do your research, the fact is the price difference is almost 100k if you don't buy from Sony Store. It's actually surprising that 10 people is willing to pay the MOST expensive price to buy this unit, those are the surely the diehard fans that has more money and don't bother with researching.
Also there is a review on Kakaku which says his unit is serial number in the 40s, and I personally know a person with a unit with serial in 480s. Even discounting a few stub numbers (usually the first 10 or so units are not really for sale), it's safe to say Sony shipped around 400 units @ 800-900k. So I'd say they have a good successful product on their hands again.
From what I'm getting on units sold in China/HK, I very much doubt that Sony has managed to actually sell 400 units - they may have shipped out 400 units, but most of those are either demo units or still sitting on shelves. Unless they managed to move 400 units purely inside Japan which would be almost unheard of for gear in this price range.
From what I've heard pre-sales and sales are not up to expectations from Sony China and Hong Kong dealers. Even Sony can't compete in this space if they push out a product that isn't as good as a Hugo 2/404 stack for nearly 2x the price. I'm not not a Sony fan (I am probably the first XJE-MH2 owner outside of Japan), but you can't take $3,000 worth of sound and charge $8,500 for it and expect people to line up and buy it.