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The FPGA in the Chord products aren't super expensive either in the grand scheme of the total cost of the product (the most expensive Spartan 6 series in the DAVE is no more than 200 dollars for a 10 grand product). What cost more is Rob Watt's personal software DAC code which makes the Chord product sings, without which even if you buy the exact same or better FPGA from Xilinx you cannot reproduce the "Chord sound". On a tangent, the increase advertising of Chinese audiophile products including FPGA is most definitely a sneaky marketing technique trying to cash in on Chord's success - preciously for the reason people don't actually know where the cost actually goes to.
Bringing up the cost of the DAC chip doesn't really make your argument convincing.
You are correct and I totally agree. If it was S-Master and FPGA as inside TA-ZH1ES, I would understand the unique approaches of Sony...but Mehhh
Dave at 8K is totally worth it if anyone have the budget, because it supports a company uniqueness, hard-work, patented technology, not off the shelves and done. Sony being out done by Chord is ...not an acceptable fact
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