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Yea, it looks like pure speculation and a rumor from somewhere.
Yea, it looks like pure speculation and a rumor from somewhere.
Who's Siri?
I'm not too sure what to think about this news. Other than a retardedly strong brand that Beats has... I don't think their Beats music service would be any sort of a competitive advantage. Licensing? Infrastructure? IP?
They do have a competitive advantage over Spotify in that their headphones are so popular, and they can market through them or even bundle headphones w/ Beats subscriptions. They also have big music industry names in the company. Jimmy is arguably the most well known music industry figure (that hasn't also been a performing artist) and he has a high position at the largest label conglomerate (Universal). That, paired with Apple's iOS / iTunes infrastructure & install base, and I'm pretty confident they could deliver something that is significantly better than Spotify. Apple is really phenomenal with device ecosystem 'synergy', where if you have a mac computer, iphone, ipad, airport, apple tv, etc. they all work really well together.
Here's some more insight in the wake of a leaked Beats royalty statement, which I believe adds credence to my earlier theory that part of Apple's interest could be in their existing licensing / royalty agreements: http://www.macrumors.com/2014/05/13/beats-music-subscribers/
Don't get too excited, she's not that kind of girl..
Thanks to reader CG for pointing us to this article on MacRumors (see article) which claims Apple will introduce 24-bit capability with the launch of their updated mobile app iOS 8 coming June 2 at the Worldwide Developers Conference (WWDC).
At present, iOS 7's music app is limited to 24/48, which in and of itself ain't bad, and while you can have your iOS device play back greater resolutions using Onkyo's HF Player (see article) and an external DAC, internal playback is currently limited to 16-bit.
The article also includes this tidbit:
Apple will also likely debut OS X 10.10 at the event, and may introduce Beats Electronics co-founders Jimmy Iovine and Dr. Dre as new senior advisers following a likely forthcoming announcement regarding its acquisition of the audio company.There's certainly a gaining momentum behind this notion of Apple going 24-bit and the recent Beats buyout talks spread like wildfire around the net. AudioStream was even quoted on CNN's website (see article) in part saying, "It's about damn time". Nice.
I use the male siri :/