Kirosia, I've noticed a lot of threads about your dissatisfaction with your college/career path, and I think most everyone can sympathize. It isn't easy, but rest assured that it is a struggle you share with most everyone in the labor force.
The truth is, work kind of sucks, and the promise of higher education is falling short in this high-unemployment economy. Most people spend the majority of their lives searching for a satisfying career that pays well enough to satisfy their desire/ego. I invested 12 years of post-secondary education, in a field that is "hot" and full of things I love to study. So you might say that I am one of the lucky few who is able to "do what I love." But even then, I tell you that I spend the majority of my time writing grants and administering/coordinating things...which are not things I particularly enjoy. The labor market is fickle, but it acts as an evolving equilibrium, where certain trends tend to hold true:
i) undesirable jobs tend to come with greater material rewards than pleasant jobs (ie, a garbage man will make a good wage since the job stinks)
ii) it is hard to get into the most competitive markets without the same credentials as the other fish who swim in those markets (ie, I've never met a principal investigator at a top-notch American university without a doctorate, or an architect at a top-flight firm without a solid portfolio)
iii) the best way to land a sweet job is to get lucky or have an inside connection (which I consider very similar to "lucky")
If you accept these things, then if you are in a field that requires credientials, get them. These aren't a guarantee that you will be able to find a good job, but instead a permit to go hunting for one. If you aren't finding the material rewards that you desire, consider exercising your strengths in a market that is unattractive to the human herd. If you are looking for a peach of a job...good luck.
That said, I must ask--are you actually applying to jobs and getting turned down? It might help to analyze where in the process you are having difficulties. In business, I would say if you are getting interviews for 10% of the jobs to which you apply, you are doing well. Some of those interviews will go well, but they will simply be looking for a different experience/skill set than you have...and in this economy, the supply is sparse and the competition is tough. So let's say 10-20% of your interviews might result in an offer. That means, in order to have good chance of multiple offers, you need to be applying to hundreds of jobs. Don't let the rejections or no-responses turn into heartbreak. It isn't personal...they don't know you, they are bobbing for apples in a bucket, and you didn't float in front of the recruiter's face at the right place, right time. As anyone who has been in the role of hiring manager will tell you, it is rare that a job will have the perfect-match candidate....often the manager will be trying to choose amongst candidates who are similarly not-quite-right for the job...especially for entry-level careers. In that case, any little things you can do to stand out can be the difference that nets you an offer.