Well, I got the RoCoo A and the sound is OUT OF THIS WORLD. Better than my Cowon S9. More powerful and clear and with better soundstage. Highs, mids and bass are outstanding. Crystal clear highs. Lots of clarity and insane volume without any distortion what so ever (unlike Cowon's). Mine still got the older firmware version with Custom EQ, which I can't live without. By the way I've contacted Jack at HiSoundAudio and asked him to give users the custom EQ as before, since the last firmware has no EQ. I think he will consider this seriously on a future firmware upgrade. Let's hope so. Well, if they allow RockBox, this will be the best MP3 player out there.Sound quality is soooo much better than Sansa Clip+ and Sony A845. It's more like a Cowon on steroids. Even without BBE+, which makes it sound more *natural* than Cowon's. HIGHLY RECOMMENDED.