^^ actually, I'm borrowing it. I don't think HiSound want me to review anything after the AMP3 thread where I incessantly called for order with some support on both sides. Fun times, certainly, but I am tired.
I do want them to succeed, but I see them going down the wrong path the entire time. The Rocoo shouldn't be announced as an upcoming device (it shouldn't have a name at this point). The thing should have labels in yellow on it stating that it isn't even close to beta, that it is just a design - what do reviewers think of the size?
Fatman - who is their rival? I don't think there is a production company on this earth who run exactly like HiSound. True, but not sad.
And, if another device came out - a secret device - I think it would be fair to say that it would probably have the same problems. HiSound need to disclose fewer objects, fewer prototypes, and just get working on a realistic product. I'm pretty sure Sansa and Apple pretty much threw together their smallest players: an SoC here, a form factor there and a silly, cheap OS. But both work very well, and sound good to boot.
It can't be as hard as it looks (from watching the developments). It just requires realistic time, and realistic effort.
HiSound: Slow down, take a breath. Don't release anything this year unless you get good feedback from your most scathing of critics and fans alike. Anything else isn't strategic.
If your Studio works, thank the Lord. Who knows.