The "detail" on the 009 is exactly why I want these out to compare. Some people will gravitate toward that, as clearly you do. I don't and in fact that was the motivation to do this project; I am about tone and texture which to me are more relevant to the enjoyment of music than every last detail.
I say this often, I've never been a fan of products that put "rosin on the bows" in large scale recordings, this is just not what I hear in live acoustic music. I don't go to symphonies and walk out having counted the number of people in the string section or listening to the rosin on the bow, I listen to the emotion of the performance, and I find that sometimes these are conflicting aspects of performance. I totally understand why some people want every ion of detail, and even that some people may find that that is what gives them the emotional connection I seek in a different way, but I also know there are many others who don't find it to be the sound they want at all or simply want an alternative to that sound for music where it may not work so well.
From day one our goal has been to complement the existing products with a unique voice, and perhaps to appeal to those for whom the existing products weren't the right fit. From the feedback we've received at the show from Headamps apples/apples demo I believe that while it might not have worked for you there are plenty who appreciated the direction we took for the same reasons I set out above...