ethebull
100+ Head-Fier
- Joined
- Jan 27, 2008
- Posts
- 339
- Likes
- 13
I’ve been around audio for a few decades. Worked in and managed a mid-high end audio/video store for over 10 years. My experiences and perspective might have some value in this discussion.
About midway into my tenure in the audio biz, the company I worked for brought in a new boutique cable vendor. We were big MonsterCable dealers and this new brand was positioned to be the step-up line for our best systems. To promote the line, “BCV” offered a one time special accommodation deal to all the sales people in our company - 85% off of retail. I had modest aftermarket wires and assorted stock and generic cables in my $15k stereo rig at the time, and though I would put myself in the skeptic camp, the chance to buy at 15 cents on the dollar was a no-brainer.
I bought $4000 worth for $600. Two runs of speaker wire for my bi-amped rig, Six IC’s, a coax, a power filter, and three power cords. The cables I bought were third from the top in this manufacture’s line - they offer $4000 8’ speaker cables.
Did it sound different from my old stuff? Yes. Did it sound better? Yes. Would I have spent $4k and have been satisfied? No, not personally, but I was pleased given my $600 investment. I had recently upgraded from a $500 preamp to one that sold for $2000. There was a modest fairly subtle gain in performance. I thought the cable upgrade was more noticeable. My wife’s comment was “All you changed was the cable?” She clearly heard the change for the better.
So what can anyone draw from my experience? Cables do sound different. The differences are not dramatic to my ears, but to those in the no differences at all camp, I can’t agree. As to various brands, their pricing and cost vs. performance, that’s up to each of us to decide.
About midway into my tenure in the audio biz, the company I worked for brought in a new boutique cable vendor. We were big MonsterCable dealers and this new brand was positioned to be the step-up line for our best systems. To promote the line, “BCV” offered a one time special accommodation deal to all the sales people in our company - 85% off of retail. I had modest aftermarket wires and assorted stock and generic cables in my $15k stereo rig at the time, and though I would put myself in the skeptic camp, the chance to buy at 15 cents on the dollar was a no-brainer.
I bought $4000 worth for $600. Two runs of speaker wire for my bi-amped rig, Six IC’s, a coax, a power filter, and three power cords. The cables I bought were third from the top in this manufacture’s line - they offer $4000 8’ speaker cables.
Did it sound different from my old stuff? Yes. Did it sound better? Yes. Would I have spent $4k and have been satisfied? No, not personally, but I was pleased given my $600 investment. I had recently upgraded from a $500 preamp to one that sold for $2000. There was a modest fairly subtle gain in performance. I thought the cable upgrade was more noticeable. My wife’s comment was “All you changed was the cable?” She clearly heard the change for the better.
So what can anyone draw from my experience? Cables do sound different. The differences are not dramatic to my ears, but to those in the no differences at all camp, I can’t agree. As to various brands, their pricing and cost vs. performance, that’s up to each of us to decide.