Superpredator
Headphoneus Supremus
- Joined
- Nov 5, 2005
- Posts
- 2,436
- Likes
- 18
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Many, many people who have come to Head-Fi jumped over from the mainstream market, and I doubt that we're all so disconnected from it that we don't have some notion of what is desired out there in the mainstream portable audio world.
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That's true.
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It would have to be a MASSIVELY competent marketing campain, much more massive than I think (without having any real information) Grado intends or is capable of.
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I had never heard of Grado before doing a fairly in-depth search for headphones a little over a year ago. I have never talked to anyone in the outside world who recognized the name. Most people I come across in the outside world still think that everything Sony makes is excellent quality. Obviously, this is far from true, and has been far from true for a number of years now, but Sony worked long and hard to create the decent reputation that led to the undisplaceable myth. It may be possible for Grado solidify itself in the hearts of the mainstream, but even Grado might not consider it worth the effort and money just to sell an ugly pair of portable headphones to a bunch of idiots.
What's more, your argument banks on the fundamentally flawed notion that most iPod users can tell the difference between the stock ear buds and, frankly, anything else. For one thing, they would have to find fault with the ear buds just to go looking for something else. A) I don't see that happening very often, B) I don't think many of them are going to be willing to make the jump from free to $49, and C) I agree that the iGrado is ugly as sin and definitely won't be the first thing an iPod user reaches for.
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This, to me, is also flawed thinking. To get to the point where mainstream iPod users shell out $49 for a pair of headphones is an extremely tall order, IMO. Most goods that teens pay a premium for have an extraordinary amount of advertising behind them, and I'm truly just not sure how an ad for pretty ugly headphones is going to pop and sizzle and wake up the kids. I truly believe it is built into most people's minds that a pair of headphones costs around $15. When was the last time you let someone in on the fact that you've spent even $175 on a set of headphones? The few times I've done it I've literally blown people's minds.
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I'd say you are on to something here. However, the iPod had a massive marketing campain behind it, AND it had an extremely simple user interface, AND it helped people imagine a gap in their hoarde of possessions and filled that gap quite nicely with something that was pretty much unlike anything they had ever had at that point. I do not think the iGrado is up to par with the iPod in this (or these) regard(s).
Anecdotal evidence: I tried to spoonfeed several portable headphone options to a proud user of TWO (2) different iPods (Mini and Nano). I explained to her that she could find really nice sound AND showed her pictures so that it would be clear that she could get matching color and good looks for around $40. I explained to her how awful the stock ear buds were, how silly it is that they just kind of "sit" in your ears, and how she was probably ruining her hearing trying to compensate for no seal whatsoever (not even that of an open-backed, portable headphone) with high volume. This is a girl who each year on vacation as a tradition buys herself a Coach purse at a minimum of $300. Believe me, her cash flows freely. She did not--I repeat, did not--show any interest whatsoever in my new-cans-for-the-iPod idea, and to this day uses her Nano "all the time" with the buds.
Case closed.
Originally Posted by russdog I think it's pretty hilarious that people on this site of all sites pretend to understand the mainstream market. |
Many, many people who have come to Head-Fi jumped over from the mainstream market, and I doubt that we're all so disconnected from it that we don't have some notion of what is desired out there in the mainstream portable audio world.
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Originally Posted by russdog Face it, we're mostly iconoclastic nerds of one kind or another, else we wouldn't be so involved in our friggin headphones and amps and stuff. |
That's true.
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Originally Posted by russdog Personally, I expect those new Grado's either will or won't be a big hit based largely on how competently the marketing is handled. |
It would have to be a MASSIVELY competent marketing campain, much more massive than I think (without having any real information) Grado intends or is capable of.
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Originally Posted by russdog There are many, many millions of iPods out there, and plenty of people who own them will be happy to spend $50 on a color-coordinated product that they identify as an upscale quality brand and which sound good to them. Why would anybody expect anything different? |
I had never heard of Grado before doing a fairly in-depth search for headphones a little over a year ago. I have never talked to anyone in the outside world who recognized the name. Most people I come across in the outside world still think that everything Sony makes is excellent quality. Obviously, this is far from true, and has been far from true for a number of years now, but Sony worked long and hard to create the decent reputation that led to the undisplaceable myth. It may be possible for Grado solidify itself in the hearts of the mainstream, but even Grado might not consider it worth the effort and money just to sell an ugly pair of portable headphones to a bunch of idiots.
What's more, your argument banks on the fundamentally flawed notion that most iPod users can tell the difference between the stock ear buds and, frankly, anything else. For one thing, they would have to find fault with the ear buds just to go looking for something else. A) I don't see that happening very often, B) I don't think many of them are going to be willing to make the jump from free to $49, and C) I agree that the iGrado is ugly as sin and definitely won't be the first thing an iPod user reaches for.
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Originally Posted by russdog I don't know why people here expect they will fail... (Do you realize what people pay for a favorite upscale brand of jeans?) |
This, to me, is also flawed thinking. To get to the point where mainstream iPod users shell out $49 for a pair of headphones is an extremely tall order, IMO. Most goods that teens pay a premium for have an extraordinary amount of advertising behind them, and I'm truly just not sure how an ad for pretty ugly headphones is going to pop and sizzle and wake up the kids. I truly believe it is built into most people's minds that a pair of headphones costs around $15. When was the last time you let someone in on the fact that you've spent even $175 on a set of headphones? The few times I've done it I've literally blown people's minds.
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Originally Posted by russdog When iPods were new, how many people here thought the iPod would take over the world? Precious few, I'll bet. My guess is that most of the inital commentary was about how inferior and hopeless they were. |
I'd say you are on to something here. However, the iPod had a massive marketing campain behind it, AND it had an extremely simple user interface, AND it helped people imagine a gap in their hoarde of possessions and filled that gap quite nicely with something that was pretty much unlike anything they had ever had at that point. I do not think the iGrado is up to par with the iPod in this (or these) regard(s).
Anecdotal evidence: I tried to spoonfeed several portable headphone options to a proud user of TWO (2) different iPods (Mini and Nano). I explained to her that she could find really nice sound AND showed her pictures so that it would be clear that she could get matching color and good looks for around $40. I explained to her how awful the stock ear buds were, how silly it is that they just kind of "sit" in your ears, and how she was probably ruining her hearing trying to compensate for no seal whatsoever (not even that of an open-backed, portable headphone) with high volume. This is a girl who each year on vacation as a tradition buys herself a Coach purse at a minimum of $300. Believe me, her cash flows freely. She did not--I repeat, did not--show any interest whatsoever in my new-cans-for-the-iPod idea, and to this day uses her Nano "all the time" with the buds.
Case closed.