[googleli]

Woohoo! Would they finally make some listenable headphones?                       
 
http://www.bloomberg.com/news/2011-08-11/htc-to-acquire-control-of-dr-dre-s-beats-headphone-maker-for-300-million.html
 

 

[MalVeauX]

Quote:

Woohoo! Would they finally make some listenable headphones?                       
 
http://www.bloomberg.com/news/2011-08-11/htc-to-acquire-control-of-dr-dre-s-beats-headphone-maker-for-300-million.html
 

 
It's just a move to collect market share.
 
It won't change anything headphone-wise, it's not like Beats are made by... Beats. We all know who makes Beats and they've been around a while.
 
Very best,
 
 

 

[sidel]

Nothing is changing.  HTC just saw a good ploy to make more money.  Now they can have "beats audio" in all their phones + reap the benefits that are already there.

 

[bcpk]

HTC phone audio has always been pretty marginal. This move is set to make it worse.

 

[gaspir324]

Why do people by Beats? They look and sound on the paper cool. Put HTC phone + Beats by Dr. Dre audio= +100 more to the phone's price

 

[Croozer]

We all know who makes Beats and they've been around a while.

I always thought Monster made Beats but it seems I was wrong, they are manufactured by Beats Electronics LLC.

BTW HTC did not buy Beats, they just purchased controlling interest @ 51%.

 

[koolkat]

Maybe the design was sub-contracted out to Beats Electronics LLC to manufacture?
 
Quote:

I always thought Monster made Beats but it seems I was wrong, they are manufactured by Beats Electronics LLC.

BTW HTC did not buy Beats, they just purchased controlling interest @ 51%.

 

 

[halcyon]

This is a pure marketing move to get extra margins on the US market.
 
Beats is non-existent in Europe (sans UK). Nobody here cares. It's almost the same for most of Asia.
 
It's a pure US marketing move for mediocre overpriced products, imho.
 

 

[gaspir324]

Quote:

This is a pure marketing move to get extra margins on the US market.
 
Beats is non-existent in Europe (sans UK). Nobody here cares. It's almost the same for most of Asia.
 
It's a pure US marketing move for mediocre overpriced products, imho.
 

x2
 
 

 

[yd2zhang]

"Dr. Dre knows about as much about headphone engineering as a real doctor does about rapping"
 
Quoted from someone on engadget

 

[koolkat]

LOL.
 
Quote:

"Dr. Dre knows about as much about headphone engineering as a real doctor does about rapping"
 
Quoted from someone on engadget

Beats are quite popular in Singapore. 
 

 

[winkyeye]

This all seems rather silly, but I guess it's pretty smart from the marketing point of view. Personally, my Samsung Galaxy S's speakers give a better experience than the speakers on my hp laptop with Beats audio. I'm also pretty sure Beats audio in the hp laptop line is only a software adjustment to up the treble and bass and nothing hardware wise.
 
So where's all the mad rappers at?
It's like a jungle in this habitat

 

[slapshot30]

HTC makes fantastic phones, I've never bought from anyone else. I am indifferent to this move though... All it's going to do is jack up the price of already expensive phones. (I buy most my phones off contract so it makes quite a difference with $300-$700 in play)

 

[Croozer]

"Dr. Dre knows about as much about headphone engineering as a real doctor does about rapping"
 
Quoted from someone on engadget

Now go ask they same person would they like to trade bank accounts with Dre.

Dre has a cash cow with this whole Beats thing and if I had the opportunity I would do the same thing.

 

[sidel]

Quote:

HTC makes fantastic phones, I've never bought from anyone else. I am indifferent to this move though... All it's going to do is jack up the price of already expensive phones. (I buy most my phones off contract so it makes quite a difference with $300-$700 in play)

Exactly,  but it's probably just going to be put in one line as some sort of additional premium feature.