yeah, I definitely agree with your observations.
My impression is that they are as successful as they want to be. They're a family owned business and don't care about maximizing profits or market share.
What riles me however is that they don't listen to their customers who have legitimate complaints. Their headbands are not comfortable. They COULD experiment with different designs, perhaps by adding a very small amount of foam padding under the headband. How much could that cost? How much "r&d" would be involved?
There are lots of modders here on head fi, and they can do it, but grado can't?
I'm frustrated because the igrado is one of my favorite pair of headphones of all time, but the headband was the most poorly designed I have ever used, by a very wide margin. it is literally, epic fail.