That joke/comment doesn't make much sense.. seems to be saying that most audiophiles won't be worrying about missing that special something you can't describe. Yet, wanting that je ne sais quoi is exactly what defines an audiophile and not just an average music listener.
At the kickstarter £200, the Pros are cheap cheap cheap compared to some iems which only just get the basics right, so why wouldn't everyone be wanting the je ne sais quoi for only £120 more? Some people spend more on snacks, soft drinks and alcohol in a fortnight, let alone smoking habits.
Get the je ne sais quoi and stop being so strict to yourself (is my personal advice). Surely it's why you're here in the first place.
Send me the money and I will upgrade my pledge.
#iaintaswellheeledassomeofyou